Why 64% of Our Bookings Are Direct – The Power of Non-OTA Distribution
In a world where online travel agencies (OTAs) dominate the short-term rental market, it may come as a surprise to learn that 64% of our bookings at Keapr are made directly, bypassing platforms like Airbnb and Booking.com. This trend is not merely coincidental; it signals a shift in how landlords can maximise occupancy and profitability by harnessing non-OTA distribution methods.
H2: Understanding Non-OTA Distribution
Non-OTA distribution refers to the various channels through which property bookings can be made outside of traditional online travel agencies. This includes direct bookings via a property management company, corporate relationships, and specialised platforms targeting specific niches, such as contractor or insurance accommodation.
H3: Why Choose Non-OTA Distribution?
1. Cost Savings: OTAs typically charge high commission fees—up to 15-20%—which significantly cut into a landlord’s profits. Non-OTA bookings eliminate or reduce these fees, allowing more income to flow directly into the landlord’s pocket.
2. Control Over Pricing: Direct bookings enable landlords to set their own rates without the pressure of OTA pricing algorithms. This flexibility allows for dynamic pricing strategies tailored to market demand.
3. Direct Relationships: By cultivating a network of corporate clients and contractors, landlords can establish long-term relationships that yield repeat bookings. At Keapr, we leverage our extensive database to connect landlords with businesses needing temporary housing for employees.
H2: Which Channels Drive Direct Bookings?
At Keapr, we have harnessed a unique mix of strategies to achieve our impressive 64% direct booking rate. Here are some key channels helping us succeed:
H3: Corporate Partnerships
Building strong, direct relationships with corporations seeking long-term stays for employees is essential. These partnerships often entail:
– Customised accommodation solutions
– Invoicing options to streamline payments
– Dedicated support for corporate clients
H3: Insurance Relocation Stays
Our focus on insurance relocation stays has attracted clients needing emergency accommodation following unexpected events. This niche market is ideal for longer stays, with average bookings of 30 to 90+ nights. By partnering with insurance companies, we offer quick solutions for displaced tenants.
H3: Contractor Accommodation
Labour-intensive industries often require temporary housing for contractors working on projects in various locations. Our database includes companies looking specifically for contractor accommodation, resulting in high occupancy rates for our landlords.
H2: The Advantages of Longer Stays
One significant benefit of non-OTA direct bookings is the potential for longer stays, which reduce turnover and the associated costs. Longer stays come with several advantages:
– **Reduced Wear and Tear**: Like any property, rental properties experience wear and tear. Longer stays generally mean fewer guests handling the property, lowering maintenance costs and preserving its condition.
– **Increased Stability**: With an average length of stay between 30 to 90+ nights, our direct bookings from corporate clients and contractors reduce the risk of void periods, providing landlords with more stable income.
– **Less Frequent Cleaning and Management**: Fewer turnovers translate to less intensive property management and lower cleaning fees, further improving profitability.
H2: Distribution Strategies for Landlords
If you are a landlord seeking to tap into the benefits of direct bookings, several strategies can help position your property for success:
H3: Build an Engaging Website
An informative and user-friendly website acts as a powerful advertising tool. Features should include:
– High-quality images of your property
– Detailed descriptions of amenities
– A seamless booking process
H3: Leverage Social Media
Social media platforms are invaluable for showcasing your property. Engaging content can attract enquiries from potential guests looking for longer stays. Use platforms like Facebook and Instagram to showcase:
– Unique features of your property
– Local attractions
– Customer testimonials
H3: Email Marketing
A targeted email list allows landlords to communicate directly with past guests or prospective clients. Regular newsletters highlighting available properties or special offers can drive repeat bookings.
H3: Use Listing Optimisation Techniques
While we advocate for non-OTA bookings, optimising listings on OTAs can also be beneficial for increased visibility. Ensure you:
– Use relevant keywords
– Offer competitive pricing
– Update availability frequently
H2: Conclusion
In today’s competitive short-term rental market, maximising your occupancy and revenue requires innovation and strategic thinking. Keapr’s commitment to direct bookings offers landlords a reliable way to achieve financial stability through longer stays, reduced costs, and enhanced relationships.
If you are a landlord looking for higher-quality, longer stays, speak to Keapr today.