Why 64% of Our Bookings Are Direct – The Power of Non-OTA Distribution
The short-term rental market in the UK has seen a dynamic shift over the years, with landlords increasingly recognising the potential benefits of direct bookings. At Keapr, we are proud to share that 64% of our bookings come from direct sources, a statistic that underscores the power of non-Online Travel Agency (OTA) distribution.
This blog will explore the advantages of direct bookings and how using multiple distribution channels can enhance your rental performance, reduce vacancy periods, and ultimately provide a more robust return on investment.
H2: Understanding the Shift to Direct Bookings
As a landlord, understanding the trends in booking behaviour is crucial. Traditional platforms like Airbnb and Booking.com have their merits, yet they often come with a hefty price tag in the form of service fees that can cut into your profits. In contrast, direct bookings allow you to retain a larger share of your earnings.
The advantages of direct bookings include:
– Lower Costs: By eliminating OTA service fees, you can maximise your rental income.
– Control Over Branding: Direct bookings allow you to present your property in a way that aligns with your brand.
– Building Relationships: You can create lasting relationships with guests, leading to repeat business.
H3: The Role of Non-OTA Distribution
The short-term rental landscape is increasingly competitive, and relying on only standard OTAs can limit your earning potential. At Keapr, we have discovered that tapping into non-OTA distribution channels is vital for maximising exposure and ensuring bookings.
Here are several channels we utilise to boost direct bookings:
– Contractor and Insurance Databases: These specialised platforms connect landlords with displaced tenants and contractors seeking temporary housing.
– Corporate Relations: Direct relationships with businesses enable us to source long-term stays for corporate clients.
– Invoicing Options: By offering invoicing to business clients, we simplify the booking process and make it easier for companies to secure housing for employees.
– Diverse Marketing Strategies: We employ various digital marketing strategies, from SEO to social media campaigns, aimed at driving visitors to our own platform.
H2: Why Quality Matters for Your Rental
At Keapr, we focus on more than just filling vacancies; we aim for quality stays that bring in sustainable income. The type of guests you attract can significantly influence your profitability.
Corporate stays typically have higher standards, resulting in guests who are less likely to throw parties and cause damage compared to typical weekend rentals. This not only leads to reduced wear and tear on your property but also helps in maintaining higher occupancy rates.
H3: The Benefits of Long Stays
Our statistics reveal that average stays range from 30 to 90 nights, and this trend of longer occupancy not only stabilises income streams but also mitigates risks associated with frequent turnover.
Advantages of long stays include:
– Consistent Cash Flow: Securing multi-month contracts with contractors or insurance companies can lead to predictable income.
– Reduced Marketing Costs: Filling your property for extended periods decreases the need for ongoing marketing efforts, saving you time and money.
– Minimal Voids: Longer stays mean fewer vacant periods—allowing you to maximise the occupancy rate throughout the year.
H2: Addressing Landlord Concerns
Many landlords worry about the complexities of managing direct bookings. However, partnering with a property management company like Keapr can alleviate these concerns, providing expertise in handling inquiries, placements, and guest communications.
Our experience allows us to:
– Handle paperwork efficiently: From invoicing to contracts, we manage all the administrative tasks associated with direct bookings.
– Offer expert marketing: We leverage our 92+ distribution channels to ensure your property reaches potential guests across various platforms.
– Provide 24/7 support: Our dedicated team is always available to assist with guest needs, ensuring a seamless experience for you and your tenants.
H2: The Future of Direct Booking
The market for direct bookings is set to continue its upward trend, and landlords who adapt will thrive. As OTAs refine their models, landlords can take proactive steps to maximise their use of non-OTA channels for booking.
At Keapr, we understand what it takes to build a successful portfolio in today’s evolving landscape. Our tailored strategies ensure that your property not only stands out but remains fully booked.
If you’re a landlord looking for higher-quality, longer stays, speak to Keapr today.