Why 64% of Our Bookings Are Direct – The Power of Non-OTA Distribution
In today’s competitive short-term rental market, securing a steady stream of guests can be challenging for landlords. With the rise of Online Travel Agents (OTAs) like Airbnb and Booking.com, many landlords focus primarily on these platforms for bookings. However, at Keapr, we have successfully harnessed the potential of non-OTA distribution channels, with a remarkable 64% of our bookings coming directly. In this blog, we’ll explore why prioritising direct bookings can significantly benefit landlords and outline the strategies we employ to achieve this success.
H2: The Landscape of Short-Term Rentals
As more landlords enter the short-term rental market, the reliance on OTAs has led to increased competition and fluctuating prices. While OTAs provide a valuable platform for exposure, they also involve significant commission fees and a less personal connection with guests. Many landlords miss out on lucrative opportunities when they don’t actively seek alternative distribution channels.
H3: Understanding Direct Bookings
Direct bookings refer to reservations made directly through a rental management company or a landlord’s own website. These bookings often result in higher profitability due to the elimination of OTA commissions. At Keapr, our diverse strategy for acquiring direct bookings involves leveraging various distribution channels beyond traditional OTAs.
H2: The Keapr Approach: 92+ Distribution Channels
One of the unique aspects of our business model is our extensive network of distribution channels. We utilise more than 92 potential avenues to connect with clients, ranging from corporate relationships to specialised databases for contractors and insurance relocation bookings. By diversifying our outreach, we reduce dependency on OTAs, allowing us to provide our landlords with better rates and increased occupancy.
H3: Key Non-OTA Strategies
1. **Corporate Relationships**: Building direct relationships with companies looking for contractor accommodation offers a steady stream of bookings. Corporations often prefer longer stays, typically averaging between 30 to 90+ nights, which stabilises cash flow for landlords.
2. **Insurance Relocation Database**: We tap into a network of insurance companies that require temporary housing for displaced tenants. These bookings tend to be more stable and secure, creating minimal wear and tear compared to occasional weekend guests.
3. **Effective Marketing**: Our marketing strategies include targeted advertising, leveraging social media, and maintaining an informative website that showcases properties without the clutter of OTA listings.
4. **Invoicing Options**: Many corporations appreciate the convenience of invoicing options. This process simplifies transactions and encourages repeat bookings, further solidifying long-term tenants in properties.
H2: The Advantages of Direct Bookings
Opting for direct bookings through platforms like Keapr comes with numerous advantages that appeal to landlords.
H3: Enhanced Profitability
By circumventing OTAs, landlords can retain a higher percentage of the rental income. This improved profitability can make a significant difference, especially for landlords managing multiple properties. Our team focuses on optimising rental prices while still ensuring they remain competitive in the market.
H3: Lower Wear and Tear
Compared to a party-focused weekend guest demographic, corporate and contractor guests typically respect the property more. With longer stays, there is less frequent turnover and wear on furniture and fittings. This can mean reduced maintenance costs and a more sustainable rental operation.
H3: Stability and Predictability
The average length of stay for our contracts can greatly reduce the volatility associated with typical short-term rentals. With longer commitments, landlords often experience increased stability in occupancy rates, leading to a more predictable income stream.
H2: Building Strong Relationships with Guests
Creating meaningful connections with guests can transform a transaction into a lasting relationship. By using non-OTA channels, we foster an environment where personal interaction is valued.
H3: Trust and Communication
When clients book directly, there’s an opportunity for open dialogue. We can directly address unique needs, tailoring the stay to preferences in a way that OTAs often don’t allow. This communication increases guest satisfaction, resulting in positive reviews and repeat business.
H3: Branding and Loyalty
By establishing a distinctive brand identity, we encourage guest loyalty. Satisfied contractors and corporate clients are more likely to return to Keapr for future needs and refer us to others in their network, creating an ongoing cycle of bookings.
H2: Looking Forward
The UK short-term rental market is evolving, and landlords must adapt to thrive. Fostering direct bookings through diverse non-OTA strategies will be crucial in securing future success. By prioritising long-term contracts and stable tenant relationships, landlords can mitigate the risks associated with short-term letting while maximising their revenue.
As we continue to refine our strategies to attract direct bookings, we remain committed to providing comprehensive management that exceeds our landlords’ expectations.
If you are a landlord looking for higher-quality, longer stays, speak to Keapr today. [Link to: Keapr Services Page]