Why 64% of Our Bookings Are Direct – The Power of Non-OTA Distribution
In an increasingly saturated market, landlords must explore every viable option to enhance their revenue and reduce risk. While many still rely on Online Travel Agents (OTAs) like Airbnb and Booking.com for bookings, insights from our operations reveal a compelling trend: 64% of our bookings come from direct channels. This blog delves into the power of non-OTA distribution and how targeting corporate stays, insurance relocations, and direct relations can significantly benefit landlords.
H2: Understanding Non-OTA Distribution
Non-OTA distribution refers to any method of generating bookings that doesn’t involve third-party platforms. This includes direct corporate relationships, partnerships with relocation agents, contractor accommodation networks, and even personal referrals.
By utilising non-OTA channels, landlords can benefit from:
– **Higher Profit Margins**: Avoiding commission fees associated with OTAs allows for greater profit from each booking.
– **Consistent Invoicing Options**: Direct bookings often come with predictable payment terms, aiding in financial planning.
– **Reduced Wear and Tear**: Unlike weekend party guests, corporate and contractor stays tend to lead to less damage and upkeep, translating to lower maintenance costs.
H2: The Corporate Advantage
Corporate stays account for a significant segment of our direct bookings, and for good reason. Businesses increasingly seek reliable accommodation for their employees, from project-based contractors to long-term assignments. By establishing direct relationships with corporates, landlords can ensure steady occupancy throughout the year.
H3: How to Attract Corporate Clients
– **Showcase Quality Amenities**: Corporates often require comfort and functionality. Make sure your property is equipped with high-speed internet, a dedicated workspace, and laundry facilities.
– **Flexible Stays**: Offering flexibility for longer stays (30 to 90+ nights) makes your property more appealing for corporate clients.
– **Partnership Opportunities**: Network with local businesses that might require temporary accommodation for their staff. Consider discounts for bulk bookings or long-term contracts.
H2: The Importance of Insurance Relocation Stays
Insurance relocation bookings are another crucial non-OTA channel that contributes to our 64% direct booking rate. When tenants face unexpected displacement due to damage, loss, or other emergencies, insurance companies typically seek out suitable accommodation solutions.
H3: Capturing Insurance Business
To tap into this lucrative market, landlords should consider:
– **Partnering with Insurance Companies**: Establish relationships with local and national insurers. Being included in their approved accommodation lists enhances visibility.
– **Meeting Insurance Standards**: Ensure your property meets the specifications required for insurance bookings, such as safety standards and essential amenities.
H2: Advantages of a Diverse Booking Strategy
Relying solely on OTAs can be risky. The landscape of online travel is continually evolving, with trends that can shift overnight. By diversifying your booking channels, you can mitigate risks, whether economic downturns or changes in consumer behaviour.
The advantages include:
– **Stability**: With a broad spectrum of distribution channels, landlords can secure a steadier income stream, effectively reducing vacancies.
– **Enhanced Control**: Direct bookings provide more autonomy over pricing, marketing, and guest communication.
– **Customer Experience**: By managing the entire customer journey, landlords can foster positive relationships, leading to repeat business and referrals.
H2: Our Strong Marketing Network
At Keapr, we’re not just a property management company; we are a strategic partner who leverages a vast marketing network comprising 92+ distribution channels. These channels serve as vital touchpoints for reaching potential clients, both corporate and individual. Our unique contractor and insurance databases facilitate targeted outreach, enhancing the likelihood of bookings.
Our direct relationships with corporate clients mean that properties under our management often receive bookings without ever needing to be listed on an OTA. This gives our landlords a consistent stream of income while maintaining the quality and occupancy levels they desire.
H3: Practical Steps for Landlords
For landlords looking to diversify their channels and shift towards more direct bookings, the following practical steps can be taken:
– **Invest in a Quality Website**: A user-friendly online presence where potential guests can view properties, book directly, and communicate with landlords.
– **Utilise Social Media for Outreach**: Platforms such as LinkedIn can be excellent for connecting with businesses needing accommodation for their staff.
– **Streamlined Booking Processes**: Incorporate straightforward booking systems that allow for quick reservations, confirmations, and invoicing.
H2: Conclusion
Capitalising on direct bookings allows landlords to reduce dependency on OTAs and maximise returns. Through strategic partnerships and an emphasis on quality corporate and insurance stays, landlords can significantly enhance their occupancy rates and minimise risks associated with traditional holiday letting.
If you are a landlord looking for higher-quality, longer stays, speak to Keapr today.