Extended stay apartments in Plymouth offer a unique opportunity: predictable income, fewer changeovers, and long-term bookings from contractors, corporate clients, relocation tenants, and insurance placements. But filling these apartments consistently requires more than listing them on Airbnb or Booking.com. Strategic marketing is key to attracting the right long-stay guests.
Understand Your Target Audience
Before crafting a marketing plan, clarify who you’re marketing to:
- Contractors – project teams on multi-week assignments.
- Corporate tenants – professionals relocating temporarily or working on business projects.
- Relocation clients – employees moving for work assignments.
- Insurance placements – tenants needing temporary housing during repairs.
Each audience has distinct priorities, such as reliable Wi-Fi, self check-in, workspace, parking, and functional kitchens. Marketing messages must reflect these needs to capture attention.
Optimise Listings for Long-Stay Appeal
- Highlight work-ready amenities: desk, office chair, high-speed internet, laundry, and kitchen.
- Professional language: Use terms like “self-contained,” “team-ready,” and “flexible stay.” Avoid tourist-heavy phrasing.
- Length-of-stay incentives: Display discounts for 14–90 night bookings and optional mid-stay cleaning.
- High-quality photos: Showcase workspace, kitchen, bathroom, and parking. Images should communicate reliability and functionality.
An optimised listing makes it clear that your property is tailored for long-term professional stays, not short-term tourism.
Multi-Channel Distribution
- List your property across Airbnb, Booking.com, Vrbo, and corporate/contractor databases.
- Use direct enquiry capture on your own website for professional clients.
- Diversify channels to reduce dependency on a single platform and increase visibility among long-stay tenants.
Multiple channels help reach the right audience consistently and improve occupancy.
Targeted Outreach and Networking
- Build contact lists of relocation agencies, HR teams, project managers, and insurance coordinators in Plymouth.
- Send structured proposals highlighting property amenities, pricing, and availability for long-term bookings.
- Follow up regularly to maintain relationships and encourage repeat bookings.
Active outreach ensures your extended stay apartments are considered first when professional tenants need housing.
Pricing and Incentive Strategies
- Length-of-stay discounts encourage multi-week bookings.
- Minimum-night rules prevent short-term gaps that disrupt occupancy.
- Dynamic pricing responds to market trends, off-peak periods, and seasonal demand without undermining long-stay profitability.
Professional tenants value transparency, predictability, and value, making pricing strategy critical.
Leveraging Digital Marketing
- Website optimisation: Ensure your site clearly communicates long-stay suitability, amenities, and pricing.
- SEO targeting: Use keywords such as “long stay accommodation Plymouth,” “corporate accommodation Plymouth,” and “extended stay apartments Plymouth.”
- Email campaigns: Send property updates, availability alerts, and targeted offers to professional contacts.
Digital marketing complements platform listings and targeted outreach, increasing visibility and enquiries.
Operational Readiness
- Maintain consistent standards across all properties.
- Offer optional mid-stay cleaning for longer bookings.
- Ensure rapid maintenance response and clear guest communication.
Operational reliability reinforces marketing messages, converting enquiries into confirmed bookings.
Benefits for Property Owners
- Higher occupancy across off-peak periods.
- Reduced changeovers and operational stress.
- Stable, predictable income from long-term tenants.
- Enhanced reputation among corporate and professional clients.
Partnering With a Professional Operator
Professional operators like Keapr help owners implement marketing strategies for extended stay apartments:
- Audit listings and amenities to appeal to long-stay tenants.
- Optimise multi-channel distribution and listing content.
- Conduct proactive outreach to corporate, contractor, relocation, and insurance clients.
- Apply pricing, length-of-stay incentives, and operational standards to maximise occupancy.
Strategic marketing, combined with professional operations, transforms Plymouth extended stay apartments into reliable, high-performing rental assets.
Internal links:
Keapr management page
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