Why 64% of Our Bookings Are Direct – The Power of Non-OTA Distribution
In the ever-evolving world of short-term rentals in the UK, understanding the nuances of booking channels is paramount for landlords. A staggering 64% of Keapr’s bookings come directly through non-Online Travel Agency (OTA) channels. This blog explores why non-OTA distribution is not just beneficial, but essential for landlords seeking sustainable and high-quality rental income.
H2: Understanding Non-OTA Distribution
Non-OTA distribution refers to booking channels that circumvent traditional platforms like Airbnb or Booking.com. Instead of relying solely on these popular platforms, landlords can tap into a range of specialised channels to secure bookings.
By utilising direct relationships with corporations, contractors, and insurance companies, landlords can significantly increase their occupancy rates and achieve longer stays, leading to a more stable income. The advantages of non-OTA distribution include:
– Flexibility in pricing strategies
– Direct communication with guests
– Lower service fees
– Enhanced control over bookings
H2: The Benefits of Direct Bookings
Direct bookings provide landlords with a wealth of benefits that can enhance their rental business model. Here are a few reasons why this approach is gaining traction:
H3: Increased Revenue
When landlords bypass OTAs, they avoid hefty commissions that can eat into profits. This increase in revenue can be redirected towards property improvements or marketing efforts, improving the overall appeal of the rental units.
H3: Stronger Guest Relationships
With a direct booking model, landlords can establish a more personal connection with their guests. This fosters trust and loyalty, which can lead to repeat bookings. Moreover, clear communication channels allow for handling issues more efficiently.
H3: Longer Stays and Reduced Turnover
At Keapr, we have seen that our average stays range from 30 to 90+ nights. By focusing on corporate stays and contractor accommodation, landlords can benefit from longer booking periods, leading to reduced void periods. This stability allows landlords to manage operational costs more effectively.
H3: Reduced Wear and Tear
Unlike weekend party guests, contractor and business travellers typically contribute to less wear and tear on properties. This not only extends the life of furnishings and appliances but also reduces maintenance costs for landlords.
H2: The Role of Business Relationships
One of the key pillars of our non-OTA booking strategy at Keapr is fostering direct relationships with corporations. Our extensive database considers various sectors, ensuring that we effectively connect landlords with potential long-stay guests, which creates significant revenue opportunities.
H3: Corporate Stays and Contractor Accommodation
Corporate stays are targeted primarily toward business professionals needing temporary accommodation. These guests often have specific needs, such as suitable workspaces and proximity to business hubs.
Contractor accommodation, on the other hand, caters to individuals working on projects in different locations. They usually require longer stays, and our partnerships with key industries allow us to facilitate streamlined bookings through direct invoicing options.
By promoting these unique accommodation types, landlords can tap into a market segment that is willing to pay a premium for convenience and quality.
H2: Key Channels for Non-OTA Bookings
At Keapr, we have successfully developed a strategy encompassing over 92 distribution channels, including:
– Corporate partnerships
– Insurance relocation firms
– Direct marketing to local businesses
– Referral programmes
These channels collectively bolster our ability to ensure that properties maintain high occupancy rates throughout the year, even during traditionally slow months.
H2: Maximising Your Rental Potential
Landlords who are serious about maximising their rental potential should consider transitioning to a more diversified booking strategy. Here are some actionable steps:
– Build relationships with local businesses and corporations for consistent bookings.
– Create a robust online presence through your own website to facilitate direct bookings.
– Utilise social media and networking opportunities to advertise unique rental offerings.
– Encouraging guests to book directly by offering incentives, such as lower rates or added amenities.
By shifting focus away from dependence on OTAs, landlords can reclaim control over marketing strategies, improve guest experiences, and enhance revenue potential.
H2: Conclusion
In summary, the power of non-OTA distribution cannot be overstated. With 64% of our bookings coming from direct sources, it’s clear that landlords who leverage their unique networks and focus on corporate and contractor stays can set themselves apart in a competitive market. By nurturing direct relationships, utilising diverse distribution channels, and committing to long-stay rentals, landlords can effectively unlock a wealth of opportunities.
If you are a landlord looking for higher-quality, longer stays, speak to Keapr today.