Why 64% of Our Bookings Are Direct – The Power of Non-OTA Distribution
In the competitive landscape of UK short-term rentals, it’s essential for landlords to explore avenues that maximise both occupancy and revenue. At Keapr, we have discovered that 64% of our bookings come directly from our own distribution channels, rather than relying solely on traditional platforms like Airbnb or Booking.com. This blog discusses why direct bookings are becoming increasingly vital for property owners and highlights the advantages of non-OTA distribution.
H2: Understanding Non-OTA Distribution
Online Travel Agencies (OTAs) may be a significant part of the short-term rental ecosystem, but they often come with hefty commission fees which can erode landlords’ profits. Non-OTA distribution refers to direct bookings made through various channels that do not involve these intermediaries. This can include listings on our own website, partnerships with local businesses, corporate relationships, and networks focused on contractor accommodation and insurance relocations.
H3: Benefits of Direct Booking
1. **Lower Costs**: By bypassing OTAs, landlords can avoid commission fees that typically range between 15-20%. This means more money in your pocket and the opportunity to offer competitive pricing.
2. **Greater Control**: Direct bookings allow landlords to manage their properties with greater autonomy. You can tailor your rental terms, foster long-term relationships with tenants, and personalise your marketing strategies.
3. **Flexibility in Payment Options**: Direct bookings often come with greater flexibility for invoicing and payment plans, making it easier for corporate clients or contractors whose companies may cover accommodation costs.
H2: Diverse Distribution Channels
At Keapr, we leverage over 92 distribution channels, optimising the routes through which guests can find our listings. This can include:
– **Personal Networks**: Building relationships with local businesses—such as construction firms or insurance companies—can provide a steady stream of contractor accommodation and insurance relocation bookings.
– **Corporate Partnerships**: Establishing direct partnerships with corporate clients offers stable, longer-than-average stays while ensuring your property is occupied year-round.
– **Social Media and Digital Marketing**: Utilizing platforms like LinkedIn or Facebook can target specific demographics, leading to relevant direct bookings that suit your property type.
H3: Contractor and Insurance Database Distribution
One of the standout features of our service is our extensive database of contractors and clients requiring temporary accommodations during insurance claims. When properties are tailored for these specific needs, landlords not only fill their vacancies faster, but they also enjoy an average stay of 30 to 90+ nights—far superior to the often fleeting weekend guests from typical holiday lettings.
H2: Quality Over Quantity – Why It Matters
By focusing on direct bookings, landlords shift from a quantity-based approach to one centred on quality. The guests booking directly through our channels often have more extensive requirements compared to standard Airbnb guests. They are seeking stability and longer-term solutions, as opposed to brief, occasionally chaotic stays from weekend travellers.
H3: Reduced Wear and Tear
One of the significant benefits of having longer stays with contractors and insurance clients is that they usually demonstrate a higher level of responsibility and care for the properties they occupy. This often results in:
– **Reduced Wear and Tear**: Longer tenants treat homes as their temporary living spaces and contribute to minimal damage when compared to party-goers.
– **Easier Maintenance**: Routine maintenance can be scheduled during extended stays, ensuring properties remain in excellent condition without the hustle of constant turnover.
H2: Making the Transition to Direct Bookings
Switching to a model that prioritises direct bookings requires a strategic approach. Here are a few tips for landlords:
1. **Invest in Quality Listings**: Ensure your properties stand out online through professional photography and well-crafted descriptions that highlight unique features.
2. **Build Corporate Relationships**: Network with local businesses, offering tailored packages for employees who require short-term accommodation.
3. **Utilise Technology**: Implement a user-friendly booking system on your website that simplifies direct bookings and serves to highlight exclusive offers.
4. **Promote Long-Stay Offers**: Clearly advertise special rates for longer stays and incentives for corporations needing extended accommodations.
5. **Engage in Active Marketing**: Regularly update your marketing strategies to reach targeted audiences, utilising social media, newsletters, and SEO practices aimed at better visibility.
H2: Conclusion
In conclusion, the shift towards direct bookings is not merely a trend but a strategic response to a changing rental market. By embracing non-OTA distribution, landlords can enjoy lower costs, greater control, and a more suitable client base. At Keapr, we focus on diversifying income streams and optimising property management strategies that can lead to sustainable, long-term success.
If you are a landlord looking for higher-quality, longer stays, speak to Keapr today.