Why 64% of Our Bookings Are Direct – The Power of Non-OTA Distribution
In today’s competitive rental market, landlords are increasingly recognising the critical importance of diversifying their booking channels. At Keapr, we’ve found that an impressive 64% of our bookings come from direct channels rather than traditional online travel agencies (OTAs) like Airbnb or Booking.com. This trend highlights a significant shift in how landlords can maximise their revenue and secure longer stays. In this blog, we’ll delve into the power of non-OTA distribution and why it’s a game changer for landlords seeking to enhance their property rental strategy.
H2: Understanding Non-OTA Distribution
Non-OTA distribution refers to booking channels that operate outside of major online travel agency platforms. This includes direct relationships with corporate clients, contractor databases, or insurance providers that may need temporary housing for displaced tenants.
H3: Benefits of Direct Bookings for Landlords
1. **Higher Profit Margins**
Direct bookings usually entail lower commission fees than OTAs, enabling landlords to enjoy higher profit margins.
2. **Quality of Guests**
When attracting corporate stays or contractor accommodation bookings, landlords benefit from higher-quality tenants who are likely to respect their property, resulting in reduced wear and tear.
3. **Flexible Invoicing Options**
Direct bookings offer greater flexibility in payment arrangements, making it easier to accommodate corporate clients and insurance providers who may require specific invoicing practices.
4. **Longer Stays**
Our data shows that average stays through direct bookings range from 30 to 90+ nights, significantly reducing the frequency of guest turnover and the associated stress of managing quick turnovers.
H2: Why 64% of Our Bookings Are Direct
H3: Access to a Diverse Audience
One of the key factors contributing to our direct booking success is the expansive network of 92+ distribution channels we utilise. This includes direct corporate relationships, contractor registrations, and specialised platforms catering to insurance relocations. This repertoire allows landlords to access a broad spectrum of potential tenants beyond standard tourist demographics.
H3: The Contractor and Insurance Database
Keapr has developed a robust contractor and insurance database that connects landlords with businesses looking for temporary accommodations for their employees or clients. These guests often stay for extended periods, which is a boon for landlords aiming for stability and consistency.
H2: Reducing Risks and Improving Occupancy
H3: Stability Through Long Stays
Long stay bookings are a popular choice among landlords for numerous reasons. As previously mentioned, these bookings typically last longer than traditional short-term stays. The benefits include:
– **Reduced Void Periods**
By securing contracts for longer durations, landlords can mitigate the risks associated with void periods, leading to improved cash flow stability.
– **Less Wear and Tear**
Compared to weekend party guests,corporate stays and contractor accommodations tend to result in lower wear and tear on properties.
– **Predictable Income**
Long-term arrangements provide landlords with predictable income streams, making it easier to manage ongoing expenses related to property upkeep.
H2: Strategies for Increasing Direct Bookings
H3: Building Corporate Relationships
To leverage the benefits of non-OTA distribution, landlords should actively engage in building relationships with local businesses, contractors, and relocation services. Here are a few steps to consider:
1. **Networking**
Attend local business events and connect with organisations that require housing solutions for their employees.
2. **Tailored Offers**
Develop attractive packages specifically for corporate clients, including amenities that suit their needs, such as workspace areas, fast Wi-Fi, and flexible check-in options.
3. **Establishing a Standout Presence Online**
Create a dedicated landing page for corporate bookings on your website, showcasing your properties, offering promotional discounts, or creating simple inquiry forms for easy access.
H3: Marketing to the Insurance Sector
Displacement due to insurance claims is a common scenario where tenants need immediate housing solutions. Landlords can engage with insurance companies to become preferred providers by demonstrating the benefits of their properties for displaced tenants.
– **Showcase Property Features**
Highlight features that appeal to insurance providers, such as proximity to essential services and well-furnished living spaces.
– **Be Available for Quick Turnarounds**
Be prepared to offer prompt accommodation solutions for clients of insurance companies, as this is often a top priority during emergencies.
H2: Leveraging Technology for Direct Bookings
In today’s digital era, technology plays a significant role in driving direct bookings. An online presence is crucial, and landlords should consider investing in user-friendly websites and booking systems.
– **Professional Imagery**
Invest in high-quality photography to showcase your property’s best features, making it more appealing to potential tenants.
– **Easy Booking Systems**
Implement straightforward booking and payment processes to enhance customer experience.
– **Data Analytics**
Utilise analytics tools to track booking trends and guest preferences, tailoring your approach to meet market demands effectively.
H2: Conclusion
The growing trend of direct bookings is reshaping the landscape of the short-term rental market. By recognising the benefits of non-OTA distribution, landlords can enhance their income and reduce risks associated with property management. At Keapr, we specialise in connecting landlords with quality long-term guests, including corporate clients and displaced individuals requiring insurance relocation accommodations. If you are a landlord looking for higher-quality, longer stays, speak to Keapr today.