Why 64% of Our Bookings Are Direct – The Power of Non-OTA Distribution
In an increasingly competitive short-term rental market, finding your niche and maximising occupancy rates is essential for landlords. At Keapr, we have successfully harnessed the power of non-OTA (Online Travel Agency) distribution, resulting in a remarkable 64% of our bookings coming through direct channels rather than mainstream platforms like Airbnb or Booking.com. This blog will explore why this strategy not only enhances our service offerings but also benefits landlords looking for reliable, long-term income.
H2: Understanding Non-OTA Distribution
Non-OTA distribution refers to the process of securing bookings outside of traditional online travel agencies. By leveraging a multitude of channels, landlords can diversify their income sources, reduce dependence on any single platform, and ideally achieve higher occupancy rates.
H3: The Keapr Approach to Direct Bookings
At Keapr, our unique approach involves utilising an extensive network of 92+ distribution channels. This includes targeted outreach to corporate clients, contractors, and insurance companies seeking temporary accommodations. This strategy has proven effective for several reasons:
– **Direct Relationships with Corporates**: By fostering strong partnerships with businesses requiring employees to be temporarily located in new areas, we ensure a steady inflow of bookings.
– **Contractor and Insurance Database**: Our specialised databases are tailored to identify and engage contractors and insurance clients, who often require longer stays of 30 to 90+ nights.
– **Invoicing Options**: Offering invoicing solutions for businesses streamlines the process, making it easier for corporations to secure accommodations for their employees, thus increasing the likelihood of bookings.
H2: The Benefits of Non-OTA Distribution for Landlords
Landlords can reap multiple benefits from utilising non-OTA channels for their listings.
H3: Higher Booking Quality
When focusing on direct bookings, landlords often find that the clientele is looking for quality stays rather than short, weekend getaways. This results in:
– **Reduced Wear and Tear**: Longer stays typically equate to less turnover, leading to less wear and tear compared to accommodating transient weekend party guests.
– **Stable Income**: With an average stay of 30 to 90+ nights, landlords can secure consistent income and avoid the pitfalls of frequent, short-term bookings.
H3: Increased Control and Flexibility
Direct bookings grant landlords the freedom to set their own terms, rates, and house rules. Some advantages include:
– **Setting Competitive Rates**: Landlords can strategically price their accommodations based on demand without paying out commissions to OTAs.
– **Direct Communication**: Being able to communicate directly with guests fosters relationships that can lead to repeat bookings and referrals.
H2: Expertise in Corporate Stays and Insurance Relocation
Keapr’s strength lies in understanding the needs and preferences of corporate customers and those seeking insurance relocation. As a landlord, consider these advantages:
– **Tailored Accommodation**: Corporate stays often require specific amenities such as dedicated workspace, good internet connectivity, and a quiet environment. By providing such tailored options, landlords can attract quality tenants.
– **Insurance Relocation Market**: Displaced tenants looking for urgent housing often have specific requirements that standard holiday lets might not meet. These arrangements guarantee peace of mind for landlords who can provide reliability in an often-uncertain market.
H3: Nationwide Coverage
Whether you’re based in a bustling metropolis or a quieter suburban area, Keapr’s nationwide coverage means that landlords in any locale can benefit from our services. Our comprehensive understanding of various markets helps us match the right properties with the right tenants.
H2: How to Leverage Non-OTA Distribution Yourself
If you are considering the shift towards direct bookings, here are some strategies you might find useful:
– **Promote on Social Media**: Leverage platforms like LinkedIn to connect with businesses that may require contractor accommodation or are in need of other temporary housing solutions.
– **Create Your Own Website**: By developing an independent online presence for your property, you can capture direct bookings, showcase unique amenities, and build trust with potential guests.
– **Collaborate with Local Businesses**: Establish partnerships with local businesses, providing referral discounts or incentives for employees needing temporary housing.
H2: Conclusion
In conclusion, non-OTA distribution presents a lucrative opportunity for landlords aiming for higher-quality, longer stays. With 64% of our bookings achieved through such channels, the strength of Keapr’s approach illustrates the benefits of focusing on direct bookings.
If you are a landlord looking for higher-quality, longer stays, speak to Keapr today.
[Link to: Keapr Services Page]