Why 64% of Our Bookings Are Direct – The Power of Non-OTA Distribution
In an increasingly competitive short-term rental market, the importance of maximizing your property’s visibility and occupancy rate cannot be overstated. One of the most effective strategies landlords can employ is to harness the power of direct bookings. At Keapr, we have seen an impressive 64% of our bookings come through non-OTA channels, which underscores the value of diversifying your distribution methods.
H2: Understanding Non-OTA Distribution
Non-OTA distribution refers to any method of booking that doesn’t involve Online Travel Agencies (OTAs) like Airbnb or Booking.com. This approach is particularly crucial for landlords seeking higher-quality tenants and longer stays.
By relying on direct bookings, landlords can circumvent the fees typically charged by OTAs, enhancing their income potential. Here are some of the core benefits of prioritising non-OTA channels:
– Cost savings on commissions
– Direct access to your tenants
– Greater control over pricing
– Enhanced guest relations
H2: The Appeal of Direct Bookings
The reason many landlords favour direct bookings is the quality of tenure and the kind of guests that come through these channels. Landlords can expect:
– Longer average stays: Properties booked through direct channels often see stays of 30 to 90 nights or longer, leading to reduced turnover.
– Contractors and professionals: Many of our direct bookings come from a reliable database of contractors and corporate clients seeking temporary housing.
– Fewer risks: With corporate and contractor guests, landlords can expect reduced risks associated with damage and wear and tear. Unlike weekend party guests, business travellers tend to treat properties with respect.
H3: Diversifying Distribution with Keapr
At Keapr, we leverage over 92 distribution channels to attract a diverse range of guests. A significant portion of our success lies in our established relationships with corporations and our extensive contractor and insurance database. This dual-pronged approach allows us to:
– Offer tailored accommodation solutions for specific needs
– Provide invoicing options for corporate clients, which helps streamline payments
– Reduce void periods by ensuring continuous occupancy
H2: Optimising Your Marketing Strategy
Transitioning to a more direct booking-centric strategy can transform your rental operation. Here are some practical steps to maximise your non-OTA distribution:
1. Build Your Own Website: Establishing a professional and user-friendly website can serve as a primary hub for potential guests, complete with a booking engine.
2. Use Social Media: Leverage platforms like LinkedIn to connect directly with corporate clients or industries that frequently need contractor accommodation.
3. Network: Attend industry events and connect with corporations that need regular housing for their workforce.
4. Offer Incentives: Provide discounted rates for direct bookings or longer stays, enticing guests to bypass the OTAs.
H2: The Long-Term Impact of Direct Bookings
The advantages of adopting a direct booking strategy extend beyond immediate income. Building a reputation for quality and reliability can enhance your property’s long-term value in the market. Some additional long-term benefits include:
– Improved tenant retention: Longer stays naturally result in fewer turnover-related problems.
– Enhanced property reputation: Guest referrals and positive reviews will flourish when you are able to connect personally with your tenants.
– Sustainable income: A consistent flow of bookings leads to more predictable earnings, allowing landlords to plan for the future with confidence.
H2: Conclusion
As the short-term rental market continues to evolve, it is crucial for landlords to adopt more effective strategies to maximise their income potential. At Keapr, our focus on non-OTA distribution has yielded impressive results; with 64% of our total bookings coming from direct channels, we are well-positioned to help landlords like you secure higher-quality, longer stays.
If you are a landlord looking for higher-quality, longer stays, speak to Keapr today. [Link to: Keapr Services Page]