Why 64% of Our Bookings Are Direct – The Power of Non-OTA Distribution
In an evolving property market, the reliance on Online Travel Agencies (OTAs) like Airbnb and Booking.com can be limiting for landlords. At Keapr, we have found that 64% of our bookings come from direct sources, showcasing the advantages of non-OTA distribution. This blog explores why landlords should consider diversifying their booking channels and leveraging the benefits of a direct booking strategy.
H2: Understanding Non-OTA Distribution
Non-OTA distribution refers to booking methods outside of traditional online travel platforms. This includes direct relationships with corporations, contractors, and insurance companies that require short-term accommodations. By reaching out to these entities, landlords can access a wider audience, often resulting in more extended stays and reduced turnover.
H3: Enhanced Profitability with Direct Bookings
One of the most immediate benefits of direct bookings is profitability. Direct relationships bypass the commissions charged by OTAs, typically ranging from 15% to 20%. This allows landlords to retain a greater share of their rental income, making their properties financially viable.
– Increased revenue options: With direct bookings, landlords can incorporate flexible payment solutions, such as invoicing, making it easier for corporate clients and insurance companies to book.
– Optimised pricing strategies: Landlords can offer unique promotions tailored to corporations or contractors, maximizing the property’s income potential.
H2: Reducing Wear and Tear with Quality Tenants
One of the prominent advantages of targeting corporate and contractor clientele is the reduction in property wear and tear. Unlike typical weekend guests who may celebrate or throw parties, business professionals and contractors tend to prioritise comfort and responsibility during their stays.
H3: Advantages of Longer Stays
– Typical stays for corporate and contractor bookings often range from 30 to 90+ nights, significantly increasing occupancy rates.
– The stability of long-term tenants reduces the frequency of guest turnover, which can lead to costly maintenance and repairs.
– Tailored accommodations can be provided, ensuring a high standard of living for tenants, which in turn can foster positive reviews.
H2: Diversifying Your Booking Channels
To harness the power of non-OTA distribution, landlords can explore various channels to reach potential clients.
H3: Building Relationships with Corporations
Establishing direct relationships with corporations can lead to consistent bookings. Many businesses are seeking reliable accommodation options for their employees, particularly those engaged in long-term projects.
– Partner with local businesses: Cultivating partnerships with local firms can create a steady stream of visitors who require short-term housing.
– Explore industries with high travelling workforce: Target sectors such as construction, IT, and engineering, which frequently require contractor accommodation.
H3: Connecting with Insurance Providers
When tenants encounter emergencies, insurance companies often need to provide them with temporary accommodation. By tapping into this niche market, landlords can secure bookings during times of crisis.
– Understand the key players: Familiarise yourself with local insurance agencies that may refer clients to suitable accommodation.
– Position your property as a preferred option: Highlight features that appeal to insurance company requirements, such as flexibility in bookings and a willingness to accommodate various tenant needs.
H2: The Role of Technology in Direct Bookings
Utilising technology can significantly boost your property’s visibility and streamline the direct booking process.
H3: Leverage Multiple Distribution Channels
Keapr benefits from over 92 distribution channels, ensuring greater exposure for your property. While online listings on sites like Airbnb and Booking.com can be valuable, utilising other online avenues and social media platforms ensures that your property is in front of the right clientele.
– Direct booking websites: Consider creating a dedicated website for your rental that optimises direct bookings.
– Online marketing strategies: Use social media and targeted email marketing to promote your property to potential corporate clients and contractors.
H3: Simplifying the Booking Experience
Facilitating an easy booking process encourages potential tenants to secure your property.
– User-friendly booking interface: Ensure that your website features a straightforward booking system with clear instructions.
– Clear communication: Promptly respond to enquiries and maintain clear lines of communication regarding payments, stay intentions, and special requests.
H2: Conclusion: The Shift Towards Direct Bookings
By exploring non-OTA distribution methods and fostering relationships with local businesses, contractors, and insurance providers, landlords can greatly enhance their rental strategies. Not only does this lead to increased profitability, but it also encourages higher-quality and longer-term tenants, ultimately reducing property wear and tear.
Take a proactive approach to diversify your booking channels and leverage the strengths of direct bookings. If you are a landlord looking for higher-quality, longer stays, speak to Keapr today.
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