Why 64% of Our Bookings Are Direct – The Power of Non-OTA Distribution
In the world of short-term rentals, Online Travel Agents (OTAs) like Airbnb and Booking.com have long been the go-to choice for property owners and landlords. However, a significant shift is taking place. At Keapr, 64% of our bookings are generated through direct channels, and understanding this phenomenon can be crucial for landlords looking to maximise their investment. Let’s explore the power of non-OTA distribution and the numerous benefits it offers to landlords.
H2: Understanding Non-OTA Distribution
Non-OTA distribution refers to bookings made directly between the landlord and the guest, bypassing popular platforms. This can include corporate stays, contractor accommodations, and insurance relocation bookings, among others.
H3: The Direct Booking Advantage
1. Higher Profit Margins
– Listing on OTAs typically incurs hefty service fees, which can range between 3-15% per booking. Direct bookings eliminate these fees, allowing landlords to retain more of what they earn.
2. Stronger Relationships
– By establishing direct communication with guests, landlords can foster a more personal relationship. This can lead to repeat bookings and referrals, generating more consistent income over time.
3. Flexibility in Pricing
– Direct bookings offer landlords the freedom to set and modify rates without the restrictions posed by OTAs. This flexibility is particularly valuable during peak seasons or in response to market demand.
H2: Our Successful Model at Keapr
At Keapr, we specialise in connecting landlords with corporate tenants and displaced individuals through our extensive insurance relocation database. Our approach centres on building direct relationships rather than relying solely on OTAs. Here’s how we achieve this:
H3: Diverse Distribution Channels
With over 92 distribution channels, Keapr leverages a mix of strategies to reach potential guests. These include:
– Corporate partnerships
– Targeted marketing strategies
– Direct outreach to businesses in need of contractor accommodation
H3: Benefits of Our Corporate Relationships
Corporate stays represent a significant portion of our direct bookings. Companies often seek short-term accommodation solutions for employees on assignments or working away from home. The advantages include:
– Consistent occupancy rates: Corporate trips can last anywhere from 30 to 90+ nights.
– Professional standards: Corporate guests typically adhere to higher standards of conduct, resulting in reduced wear and tear on properties compared to standard holiday guests.
– Hassle-free invoicing: Many companies prefer invoicing options, making payment straightforward and efficient.
H2: Quality Over Quantity
One of the essential factors in our success in non-OTA distribution is our commitment to quality. Corporate guests and contractors tend to prioritise more than just a place to stay; they are looking for an experience. This leads us to focus on:
– Comprehensive property management
– High standards of cleanliness and maintenance
– Offering amenities that appeal to business professionals
H3: Reduced Wear and Tear
Unlike typical weekend party guests, corporate and long-staying visitors are often more responsible, contributing to a longer lifespan for your investment. Focusing on contractor and insurance bookings significantly reduces wear and tear, leading to cost-savings in the long run.
H2: How Landlords Can Capitalise on Direct Bookings
If you’re a landlord considering the benefits of direct bookings, here are some actionable steps to take:
1. Leverage Social Media
– Engage potential guests through targeted ads and informative posts highlighting your property.
2. Build a Professional Website
– A dedicated website featuring high-quality images, virtual tours, and easy booking features can attract guests directly.
3. Network with Local Businesses
– Form partnerships with businesses in your area to create a referral network for corporate stays.
4. Utilize Email Marketing
– Keep past guests informed with newsletters and offers that encourage repeat bookings.
5. Implement a Loyalty Programme
– Reward repeat guests with discounts or perks to encourage loyalty and repeat stays.
H2: Case Study: The Power of Direct Bookings
Consider the case of one of our landlords based in Manchester. Prior to partnering with Keapr, their reliance on an OTA resulted in inconsistent occupancy rates and substantial fees. Through our extensive contractor and insurance database distribution, they discovered a steady stream of corporate stays.
Within six months, they reported a significant increase in direct bookings, resulting in increased revenue. This landlord witnessed lower turnover rates and reduced maintenance costs, showcasing the advantages of prioritising direct distribution.
H2: Conclusion
The evolution of the short-term rental market is clear. Direct bookings not only provide landlords with enhanced profitability but also the opportunity to forge stronger connections with guests. At Keapr, our strategy ensures that more than 64% of our bookings come from direct sources, taking full advantage of our vast contractor and corporate networks.
If you are a landlord looking for higher-quality, longer stays, speak to Keapr today. [Link to: Keapr Services Page]