Why 64% of Our Bookings Are Direct – The Power of Non-OTA Distribution
In today’s competitive short-term rental market, maximising booking opportunities while maintaining quality is paramount for landlords. At Keapr, we pride ourselves on creating diverse, efficient, and robust channels for securing bookings. Remarkably, 64% of our bookings come directly—evidence of the benefits of non-OTA (Online Travel Agency) distribution. This blog will explore why and how we achieve this extraordinary result and the advantages it brings to landlords across the UK.
H2: Understanding Non-OTA Distribution
Non-OTA distribution involves securing bookings without reliance on popular online platforms such as Airbnb or Booking.com. While these platforms have their merits, they often come with hefty fees and fierce competition. Instead, we focus on relationships and strategies that allow us to connect directly with guests, ensuring landlords benefit from higher-quality stays and reduced costs.
H2: The Benefits of Direct Bookings
1. Increased Profit Margins
When booking directly, landlords eliminate commission fees associated with OTAs, which typically range from 3% to 20%. This increase in profit margins allows landlords to reinvest in their properties or keep rental rates competitive.
2. Enhanced Guest Experience
Direct bookings often involve a more personalised experience for guests. With tailored communication and streamlined booking processes, guests feel more valued, creating loyalty and repeat business.
3. Quality Over Quantity
Focusing on corporate stays, insurance relocations, and contractor accommodation attracts a different type of guest—one who appreciates quality over the chaotic environment found during peak holiday seasons. This can lead to increased maintenance longevity and reduced wear and tear.
4. Flexibility with Invoicing
Many corporate clients prefer direct billing methods that simplify their booking process. Offering invoicing options ensures that landlords can cater to their guests’ needs, enhancing the overall booking experience.
H2: How We Achieve High Direct Booking Rates
Keapr’s success in securing 64% direct bookings stems from strategically curated methods and extensive industry relationships.
H3: 92+ Distribution Channels
We leverage a network of over 92 distribution channels to connect with potential guests actively seeking long-term stays. This diverse approach ensures that our properties are exposed to a wide audience, reducing reliance on any single platform.
H3: Contractor and Insurance Database
Utilising our dedicated databases for contractors and insurance-related stays allows us to match suitable properties with guests in need of secure and comfortable accommodation. This targeted approach results in faster bookings and higher tenant satisfaction.
H3: Direct Corporate Relationships
Building direct relationships with corporations creates a steady stream of long-stay bookings. These partnerships enable us to present flexible options tailored to meet the specific needs of businesses, ensuring that they have a reliable accommodation source for their team members.
H2: The Case for Longer Stays
One of the significant trends we’ve observed is the increasing demand for longer stays, averaging between 30 to 90 nights. The rationale behind this shift includes:
– Reduced Turnover: Longer stays result in fewer tenant changes, reducing the hassle and cost of frequent tenant onboarding.
– Stabilised Income: Regular, longer bookings translate into more predictable revenue, aiding financial planning and stability.
– Lower Maintenance and Management Costs: Fewer tenant interactions lead to less wear and tear, as opposed to weekend party guests, allowing landlords to save on maintenance and management.
H2: The Strategic Importance of Nationwide Coverage
Part of our strength lies in our nationwide coverage. No matter where a landlord’s property is located, we ensure that it is accessible to a variety of clientele, especially contractors and insurance clients requiring temporary housing solutions. This geographic diversity boosts occupancy rates throughout the year, reducing void periods.
H2: Conclusion
Direct bookings provide landlords with a wealth of advantages, including higher profitability, enhanced guest satisfaction, and lower operational costs. With an established network of non-OTA channels and a keen understanding of the demand for longer stays, Keapr is uniquely positioned to support landlords in elevating their short-term rental strategies.
If you are a landlord looking for higher-quality, longer stays, speak to Keapr today.