Why 64% of Our Bookings Are Direct – The Power of Non-OTA Distribution
In a rapidly evolving short-term rental market, landlords are increasingly recognising the value of non-Online Travel Agency (OTA) bookings. At Keapr, we’re proud that 64% of our bookings come directly from clients rather than platforms like Airbnb or Booking.com. This blog delves into the reasons behind this trend and the supreme advantages of non-OTA distribution for landlords.
H2: Understanding Non-OTA Distribution
Non-OTA distribution refers to bookings made directly rather than through OTA channels. These can originate from corporate clients, insurance companies, or contractors seeking accommodation. Not only does this approach reduce reliance on third-party sites, but it also enhances profitability and control for landlords.
H3: The Benefits of Direct Booking
1. **Increased Profit Margins**: OTAs typically charge service fees, which can consume a significant portion of your revenue. By securing direct bookings, landlords can keep these funds in their own pockets.
2. **Decreased Competition**: In a crowded market, direct bookings mitigate the competitive pressure exerted by OTAs where rates fluctuate frequently and visibility is compromised.
3. **Longer Stays and Quality Tenants**: The direct booking route frequently involves corporate clients and contractors who are interested in longer stays, averaging between 30 and 90+ nights. Such stays provide landlords with more stability, reducing the inconvenience and costs associated with frequent tenant turnover.
H2: Our Proven Approach to Direct Bookings
At Keapr, we adopt a multi-faceted approach to direct bookings, leveraging our vast database and relationships across various sectors.
H3: Corporate Relationships
Our established direct relationships with businesses and corporations mean that we can match their contractor accommodation needs with your property. This not only guarantees more bookings but ensures that these clients are generally more reliable and professional.
H3: Insurance and Relocation Database
Through our partnerships with insurance companies and relocation services, we can offer temporary accommodation to displaced tenants. As a landlord, this means your property is rented out in times of need, ensuring consistent occupancy.
H2: The Importance of Distribution Channels
Our strategy includes over 92 distribution channels to maximise visibility and reach. While we do maintain partnerships with OTAs, our strong focus on direct bookings allows us to keep it balanced and gives landlords access to varied revenue streams.
H3: Direct Invoicing Options
One distinguishing feature of our service is our direct invoicing capabilities. Businesses appreciate the ease of direct transactions, thus incentivising them to choose our services over traditional OTAs. This also assures landlords of timely payments, enhancing cash flow management.
H2: Reduced Wear and Tear Compared to Weekend Guests
Frequent weekend guests—often looking for a fun getaway—can lead to higher wear and tear on your property. In contrast, our direct bookings generally involve contractors or corporate teams who are less likely to engage in disruptive behaviours, reducing maintenance costs associated with heavy usage.
H2: Nationwide Coverage
Our operations span the entire UK, ensuring that landlords can benefit from our extensive network, regardless of location. This capability allows us to cater to a wide range of tenant needs, seamlessly connecting suitable accommodations with those requiring them.
H2: The Value of Quality Stays
Quality remains a crucial factor in successful short-term rentals. By focusing on direct bookings, we can ensure that the calibre of tenants is higher. Contractors and corporate clients often require properties that meet specific standards, which in turn upholds the landlord’s reputation and property value.
H2: Conclusion
The benefits of fostering direct bookings cannot be overstated. Enhanced profit margins, longer stays, and reduced wear and tear create a compelling case for landlords to consider moving towards non-OTA distribution. By working with a dedicated property management company like Keapr, you not only gain access to a vast network of corporate and insurance contacts but also enjoy the peace of mind that comes with stable and consistent occupancy.
If you are a landlord looking for higher-quality, longer stays, speak to Keapr today.